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If your marketing contains illustrations of generic devices, ensure that these devices do not include details that are unique to Apple products, such as the iPhone Home button, sensor housing, Ring/Silent switch, or volume controls.įocus on the experience of using your app and not on Apple product functions.
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Graphics, illustrations, or logotypes to represent an Apple product.Decals, bumper stickers, or magnets placed on the outside of any vehicle that use an Apple product or App Store badge.Food industry disposable packaging or promotions that use an Apple product or App Store badge.Die-cut promotions in the shape of an Apple product.Illustrations that depict an Apple product, except for instructional material.Rendering in 3D or creating any simulation of an Apple product.The following uses of Apple products are not permitted in marketing materials: Maintain the correct relative product scale whenever multiple products are shown. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and 200 px onscreen. You can set up email alerts in the Users and Roles section of App Store Connect to notify you when a user edits a review to which you’ve previously replied.Use Apple product images at a size that is clearly legible at the image resolution provided. This can be an effective method for reengaging previously dissatisfied users.Ĭonsider promptly replying to new and updated reviews following a major release of your app so that you can have a dialogue with users when they’re most interested in sharing feedback.
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When you release an app update that fixes issues mentioned in older reviews, include this information in your release notes and consider replying to relevant reviews to tell these users about the fix. Clearly acknowledge the reviewer’s feedback, and let them know you’re working on addressing the issue. If you can’t respond to every review, consider prioritizing reviews with the lowest star ratings or those mentioning technical issues with the current version of your app.
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When possible, we recommend personalizing your responses rather than using generic responses for similar reviews. Strive for a friendly tone that’s consistent with the voice of your brand. Keep your responses respectful and don’t include personal information, marketing language, or spam.
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The ideal response is concise and clearly addresses your customer’s feedback. You can edit your response at any time, and only the latest version of your response will be shown. When you respond, the reviewer is notified and has the option to update their review. You can respond to all reviews of your app, regardless of when they were written, in App Store Connect. If you choose to reset your summary rating, past reviews will continue to display on the product page.Īddressing feedback directly on your App Store product page can help you create a better user experience and improve your app’s rating. Users can review iOS, iPadOS, and macOS apps on the app’s product page on their device, and review watchOS apps on their iOS device. Written reviews allow users to share more detail about their experience with an app. Users can rate iOS, iPadOS, macOS, and tvOS apps on the appʼs product page on their device, and they can rate watchOS apps on the appʼs product page on their iOS device. In addition, keep in mind that resetting your summary rating won’t reset your app’s written reviews. While resetting the summary rating can ensure that it reflects the most current version of your app - which can be useful if an update addresses users’ previous concerns - having few ratings may discourage potential users from downloading your app. However, we recommend using this feature sparingly. This summary rating is specific to each territory on the App Store and you can reset it when you release a new version of your app. Individual ratings inform your app’s summary rating, which is displayed on your product page and in search results. Users can rate your app on a scale of one to five stars.